The Walloon start-up has created the firstconnected art frame in the world based onelectronic paper technology, more commonlyknown as ‘e-paper’. It has just accomplished aseries A round of more than one million euros toboost its international presence and enhance itscatalogue of works to be displayed in its digitalframes. The aim? To revolutionise the digital artsector!
IONNYK can boast of being the first cordlessconnected art medium in the world, composedof millions of ink capsules and solely dedicated todigital art and NFTs.
The start-up currently offers nearly 1,000 blackand white digital photographs/artworks to itscustomers.They can obtain them either througha subscription via a digital distribution platformthat can be compared to an ‘art Spotify’ or bypurchasing limited edition works/‘NFTs’, whichare very trendy digital assets in the art sectorthat provide, among other things, proof of thework’s authenticity and traceability of its owner.The start-up also wants to enable its customersand the artists that are part of its collective topurchase, sell and resell these NFTs which areexclusive to the platform.
The IONNYK experience aims, in particular, not tolimit its offering to the IONNYK frame alone, butto include everything that comes with it: artists’openings at home, temporary exhibitions, liveevents, etc. Beyond Smart Art (artworks thatchange over time) which is already present in theIONNYK catalogue, the Story concept will also belaunched at the beginning of this year, 2022. Thiswill enable its customers to subscribe, for example,to ‘Humankind’s first steps on the moon’, or ‘Thegreat moments of human history’, etc. and thusdiscover new, iconic photos (and their context)every day and every week, to bring together art,culture and instantaneity, an experience that onlya connected art frame can offer! The possibilitiesare endless...
For this new round of financing, the start-uphas been able to count on its historic investorsfrom the Walloon fund W.IN.G and members ofthe BeAngels network. The company has alsobeen able to rely on the support of two newstakeholders: Noshaq and Invest.BW. A smartpool of heavyweight private investors that arerespectively active in the worlds of art, culture andevents have also joined the venture. “This pool willbe a real asset to help us grow,” confides IONNYKfounder, Mathieu Demeuse.
The fresh cash injection will be useful for severalaspects. “To achieve our goals, we must firstlystrengthen our international presence. Then,we’ll redouble our efforts to develop and extendour artist collective, which will enable us toconsiderably expand our catalogue of works.Finally, it’s important to optimise our productionchain and develop new customer experiences tosupport our growth,” adds the CEO.
Nicolas Dhaene, General Manager of W.IN.G,further adds: “We are especially enthusiasticabout the ambitious roadmap proposed byMathieu. Its innovative, concrete and relevantapplication of Blockchain and IoT technologieshas the potential to profoundly and permanentlychange the Art sector.”
As the first Walloon start-up active in this sectorto raise such an amount, the stated goal is toexceed one million euros in turnover in 2022, toexpand the team with staff that have specificprofiles (digital marketing, production linemanager, etc.), extend Brand Awareness acrossEurope (and reproduce the success encounteredfrom its presence at the art fairs AAF Brussels, AAFAmsterdam and Expo Dubai in 2021), prepare forits extension to the American market, but aboveall to confirm its position on the growing andflourishing Digital Art Frame and Digital Art/NFTmarket, as a pioneering brand that is unique,exclusive and globally recognised.