The Ghent-based startup Woppah has closed a €1.1 million funding round and unveiled its new name: Kleyo. The round was led by RDY Ventures and a group of strategic business angels from Flanders, Brussels and Wallonia, with part of the investment coming through BeAngels. The funding will accelerate the development of its digital platform designed to help private homeowners sell their property smoothly and confidently—without a traditional real estate agent.
A market ready for change
Real estate transactions still rely heavily on classical intermediaries. Yet many owners are interested in selling their homes themselves. What stops them is the legal, administrative and operational complexity of the process.
Kleyo addresses this gap with an end-to-end digital platform guiding sellers through every step:
- administrative and legal preparation
- listing creation
- automated marketing
- visit management and offer handling
- real-time follow-up through a personal dashboard
“Our mission is to give sellers more control while removing the burden of paperwork,” explains Steven Baeyens, CEO and Co-founder.
Automated, transparent and secure
A standout feature of the platform is its integration with WhatsApp, keeping sellers updated at all times. All confidential information is securely stored via itsme, ensuring compliance with the highest security standards.
The model is already proving its value. In recent transactions, 40% of visitors came directly from targeted social media campaigns, driven by Kleyo’s automated marketing engine.
Where technology meets human connection
According to Lien De Wilde, co-founder, recognised real estate broker and author of Word makelaar van je eigen woning, the platform combines automation with authenticity.
“Buyers genuinely appreciate meeting the owner during visits,” she explains. “They get honest answers, understand how the home was lived in, and build trust more quickly. That personal element is often decisive — not only for the connection, but for the offer.”
Every sale is supervised by a licensed real estate broker, ensuring legal accuracy and compliance.
Scaling nationally and across Europe
With the new funding, Kleyo plans to:
- accelerate product development
- grow the team
- scale commercial activities
- and launch the next-generation platform on December 10 under its new brand
The company is also preparing a version tailored to real estate developers, and later a go-to-market strategy for select European countries.
For BeAngels, this investment exemplifies how technology can make traditional markets more transparent, efficient and human-centred.